how to lead with purpose and direction

Discover the stories and Neurobranding science behind world leading and local brands so you can create a powerful personal and business brand profile, making promoting you and your services a walk in the park.


Marketing That Matters

Business owners, entrepreneurs and leaders offer extraordinary services and solutions but when it comes to marketing their message, many are treading a rocky road of success with rough peaks and gloomy valleys of uncertainty.

Let's not beat around the matter how much a business invests in a brand if no one is motivated to follow the plan everyone will go off in different directions and in a noisy and unpredictable world, leading businesses cannot afford to get lost.

It's time to get back on track so you can CONFIDENTLY stand out from the crowd as the respected leader with a recognised reputation.

Finding Your Brand True North gives you meaning for every message, making it easy to explain what makes your brand different and why someone should choose you. It gives you a compass and the right direction to MAP out your marketing.

Next Level!

Wow, this book is brilliant!

Beyond valuable!

Six out of five stars!

Finding Your Brand True North

Paperback, Ebook or Audiobook


Your Brand True North flows like a river and I was able to float along with ease, whilst absorbing Laurens' words of marketing wisdom. Amazing ingredients to build a heartfelt successful brand. Absolutely riveting stuff to the core.

Sandy B. Simmons  

Simply Better Health Co

This is a very readable and applicable book that every business owner should read and implement. Lauren’s experience, knowledge and understanding of the business journey are evident throughout. I give it six out of five stars!

Mary Wong

Optimal Coaching

This is fantastic for those who need clarity and direction in business and those just starting to reposition themselves. Terrific introduction to developing your real and effective brand.

Brain Keen

Franchise Simply

I love all the insights and how each story introduces the branding process and provides brand examples as a metaphor for finding your direction. It flowed beautifully and I have to applaud all the hard work that’s clearly been put into this.

Natasha Price


This book is incredibly useful and gives you a deep dive into your brand. Everything is presented in a very practical and easy, no-nonsense manner. Read it before you take on your brand strategy!

Lynne Erasmus

Multi-Award-Winning Entrepreneur & Author

We often hear branding experts telling stories without much else but Lauren is able to weave in the art of a process, combining it with a story and giving actionable steps for the reader to follow.

Mark Hunter

Mark Of Approval Web Design

Don't get lost among so many theories about branding, buy this book to build your legacy and head in the right direction to reach your goals in life and business!

Anita Sonya

Our Coaching Universe

Anyone and everyone that is associated with a brand or business needs to read this book! It is full of easy to understand information and strategies!

Christi Dunkerton

Business and Growth Strategy Consultant

About The Author

The Brand Navigator, Lauren Clemett is an International award-winning Neurobranding expert.

Told as a child that she had wordblindness and would never be able to read or write properly, she went on to become a 5 time best selling author and multiple award winner, using her dyslexia as her greatest asset - helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management for over 30 years, has helped launch hundreds of global brands and appears in worldwide media and on podcasts and summits as the sought after branding specialist.


A MUST READ book for anyone starting out in business, already in business and especially those of us going around in circles in business. A wealth of valuable information - if I had read this book 2 years ago it would have saved me thousands of dollars!

Annie H

Amazon Reviewer

IF YOU ARE LOOKING for definition of where you should go and a path for getting there, this book is incredibly powerful - I wish it had been available when I was starting out in business.

Michael Aspinall

Peak Performance Mentor